My name is Lidia Hidalgo. I am the owner of Chola Loca Clothing. As a Latina many folks made assumptions and judged me by the color of my skin, my tattoos and accent. For many years I was very resentful towards those folks. After many years I decided to turn that resentment into my drive. I am passionate about entrepreneurship and about business as well as about showing other women how they too can succeed in the business world. I have turned experiences where I was judged, into a positive new business venture where my business can help other women and society at large.

For the last 15 years, I’ve worked in the finance industry where I learned a great deal about business, finance, organizational culture and about excellent customer service. I have decided to use my experience in business along with my soon-to-be completed bachelor’s degree to start my own clothing and fashion business.

I want to set examples not only for other Latinas, but for women in general who are considering a business endeavor into entrepreneurship. I am proud to say that I am Latina and bilingual.  The everyday hustle is exciting but it can also be exhausting. Being strong minded and determined provides me the drive to succeed.